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1. INTRODUCTION

This Privacy Policy applies to all companies within the Deep Knowledge Group (DKG) Consortium involved in email marketing activities. Our commitment to your privacy is paramount, and this document serves as a testament to our dedication to protecting your personal data across all our group companies.


This Policy provides you with information about how all companies within the DKG Consortium collect, use, and manage your personal data in relation to our email marketing activities. It's designed to ensure transparency and give you a clear understanding of our data processing practices.


This Policy covers all entities under the DKG Consortium that engage in email marketing. While each company within the consortium operates independently, this unified Privacy Policy ensures a consistent standard of data protection and privacy across all our marketing communications.

2.LIST OF ENTITIES

 

This Policy applies to the following entities within the DKG Consortium:

 

  • Aging Analytics Limited: Aging Analytics Limited, a private limited company duly organised and existing under the laws of England and Wales, with a company number 11803826, and with its principal place of business at 85 Great Portland Street, First Floor, London, United Kingdom, W1W 7LT 

  • AI Industry Analytics Limited: AI Industry Analytics Limited, a community interest company duly organised and existing under the laws of England and Wales, with a company number 14676411, and with its principal place of business at 7 Bell Yard, London, England, WC2A 2JR 

  • AI Industry Ecosystem Association CIC: AI Industry Ecosystem Association CIC, a community interest company duly organised and existing under the laws of England and Wales, with a company number 15121950, and with its principal place of business at 7 Bell Yard, London, England, WC2A 2JR 

  • Deep Knowledge Analytics Limited: Deep Knowledge Analytics Limited, a private limited company duly organised and existing under the laws of England and Wales, with a company number 1138476, and with its principal place of business at 85 Great Portland Street First Floor London England W1W 7LT 

  • Deep Pharma Intelligence LTD: Deep Pharma Intelligence LTD, a private limited company, duly organised and existing under the laws of England and Wales, with a company number 13439118, and with its principal place of business at 63-66 Hatton Garden, 5th Floor, Suite 23, London, England, EC1N 8LE 

  • DeepTech and Longevity Industry Financial Advisors LTD: DeepTech and Longevity Industry Financial Advisors LTD, a private limited company, duly organised and existing under the laws of England and Wales, with a company number 13439118, and with its principal place of business at 63-66 Hatton Garden, Fifth Floor, Suite 23, London, England, EC1N 8LE

  • Longevity Card Ltd: Longevity Card Ltd, a private limited company duly organised and existing under the laws of England and Wales, with a company number 12506506, and with its principal place of business at 85 Great Portland Street, London, England, W1W 7LT

  • Atlas Initiative CIC: Atlas Initiative CIC, a community interest company duly organised and existing under the laws of England and Wales, with a company number 11799897, and with its principal place of business at 7 Bell Yard, London, United Kingdom, WC2A 2JR

  • Philanthropy.International CIC: Philanthropy.International CIC, a community interest company duly organised and existing under the laws of England and Wales, with a company number 14978638, and with its principal place of business at 7 Bell Yard, London, England, WC2A 2JR

 

By engaging with any of the companies within our consortium, you acknowledge that the collection, use, and sharing of your personal data will be governed by this unified Privacy Policy.

3.WHAT PERSONAL DATA WE MAY COLLECT AND HOW WE COLLECT YOUR PERSONAL DATA?

The DKG Consortium places great emphasis on the lawful and transparent collection of personal data. Our collection methods are designed to respect your privacy and are in strict adherence to data protection laws. This section details the types of personal data we collect and our methodologies for doing so.
 

We may collect your contact details including your name, surname, company, email address, social media account details for purposes explained in the Section 4.
 

  • Open Sources and Professional Networking Sites: We gather your contact details from publicly available and legally accessible sources, including online directories, professional networking platforms like LinkedIn, and public records where contact information is openly shared.

  • Website Contact Forms: When individuals voluntarily provide their contact details via our websites, for instance, by filling out contact forms and subscribing to newsletters, we collect this information. 

  • Existing Customers: We maintain a record of contact details of our existing customers. This enables us to keep them informed about new products, solutions, and services that might interest them. This practice is in line with the 'soft opt-in' rule, which allows us to send marketing communications about similar products and services to our existing customers, provided they have the opportunity to opt-out in every communication.

4.WHY AND HOW DO WE USE YOUR PERSONAL DATA?

At the DKG Consortium, we process your personal data for specific, legitimate purposes below:
 

  • To send you tailored information on our products, services, and latest offerings, including newsletters and promotional materials.

  • To communicate with our existing customers about new solutions, products, or services, and to gather feedback for enhancing our offerings.

  • To analyse market trends and customer preferences, helping us refine our marketing strategies and better tailor our products and services to your needs.

  • To maintain and nurture ongoing relationships with our potential and existing clients and contacts, ensuring a personalised and continuous engagement experience.

  • To inform you about upcoming events, webinars, or conferences that we believe may be of interest to you, fostering community and knowledge sharing within our field.

  • To conduct research and development activities, helping us innovate and stay at the forefront of our industry. This may include using feedback and data to improve existing products and services or develop new offerings.

  • To comply with legal obligations, regulations, or valid legal processes when required, including responding to lawful requests from authorities.

We rely on several legal grounds to process your personal data and your sensitive personal data, including:

 

  • Consent: When you have given your consent for specific processing, which you may withdraw at any time. For example, we rely on this legal basis for our new contacts, particularly those who have provided their email addresses via our website or expressed interest in receiving our marketing materials, we process your data based on the explicit consent you have given. You have the right to withdraw your consent at any time. Please see Section 10.

  • Contract: When the processing is necessary for the performance of the contract which you are a party or prior to entering into such a contract. For example we may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.

  • Legitimate Interests: When the processing is necessary for our, your, other users’ or stakeholders’ legitimate interests. For example, we rely on this legal basis to offer you specialised services, handle complaints, improve our services, or ensure the safety and security of our Website. We process corporate email addresses based on legitimate interests, which involve the use of your data for business-to-business marketing purposes. We balance our marketing interests with your rights and freedoms, ensuring minimal privacy impact.

  • Soft Opt-In: For our existing customers, we engage in direct marketing under the ‘soft opt-in’ rule. This applies when you have purchased or negotiated to purchase from us and have not opted out of receiving marketing communications.

  • Legal Obligation: When the processing is necessary for us to comply with our legal obligations. For example, we rely on this legal basis to protect, claim, and defend the legal rights and interests of our organisation, its users and other related third parties.

5.HOW WE SECURE AND STORE YOUR PERSONAL DATA?

We retain the data you provide for the duration necessary, unless you request its deletion. However, certain legal obligations might require us to store your information for longer periods.


We use appropriate technical, physical, and administrative measures tailored to protect and maintain the security of your personal data while processing it. These protective measures are designed considering both the nature of the data and the potential threats. While our efforts are extensive and meticulously executed, it's essential to understand that no system can guarantee absolute invulnerability.

6.HOW DO WE SHARE INFORMATION WITH THIRD PARTIES?

We never sell your personal data or share your information with any third parties for the purposes of direct marketing.


We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with cloud computing services, communication & collaboration tools, and sales & marketing tools.


We also may need to share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.


We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Potice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.


In any case, we take all necessary measures to ensure that your personal data is handled with care and in accordance with applicable data protection laws and regulations. 

7.WHAT ARE YOUR DATA PROTECTION RIGHTS?

We prioritise your privacy and protection of your personal data. Regardless of where you reside, you have certain rights regarding the personal information we hold about you.

 
In some regions (such as the EEA, UK, and Switzerland), you have certain rights under applicable data protection laws:

 

  • Right to Access – You can request access to your personal data. This allows you to request a copy of the personal data we hold about you. 

  • Right to Rectification – If you believe that any information we hold about you is inaccurate or incomplete, you have the right to request us to correct or complete it. 

  • Right to Erasure – In certain circumstances, you can request the deletion of your personal data. You can exercise the right to have your personal data erased if: 

    • the personal data is no longer necessary for the purposes which we originally collected or processed it for;

    • your personal data were collected based on your consent as our lawful basis, and you withdraw your consent.

    • our basis for processing your personal data is legitimate interest, you object to the processing of your data, and there is no overriding legitimate interest to continue this processing;

    • your personal data is used only for direct marketing purposes, and you object to such processing;

    • your personal data is processed unlawfully,

    • it is necessary to comply with a legal request or legal obligation.

  • Right to Restrict Processing – You have the right to request us to restrict the processing of your personal data, in specific situations, such as when you want us to establish its accuracy or the reason for processing it.


  • Right to Object to Processing – You have the right to object to the processing of your personal data, under certain conditions, such as when it’s based solely for direct marketing purposes.

  • Right to Data Portability – You have the right to request us to transfer of your personal the data that we have collected based on your consent to another organisation, or to you, ensuring it's provided in a structured, commonly used, and machine-readable format. 


If you wish to exercise any of these rights or have questions about your personal data, please contact us at dataprotection@dkv.global.


We commit to responding to your requests without undue delay and at the latest within one month, once we've verified your identity. Most of the time, we will not charge any fee to fulfil your request, however, please be informed that we may charge a reasonable fee for the administrative costs of complying with the request if it is manifestly unfounded or excessive.

8.INTERNATIONAL DATA TRANSFERS

We may engage with third parties from various countries to provide our services. Consequently, your personal data might be processed outside the UK. Our utmost priority is the safeguarding of your data during these transfers. To ensure this, we:

 

  • Operate under stringent legal frameworks, which might sometimes require your explicit consent,

  • Always ensure the receiving country either has an adequate level of data protection endorsed by the European Commission, 

  • When there is no adequacy decision, implementing appropriate safeguards and mechanisms such as International Data Transfer Agreement or Addendum, Binding Corporate Rules, or contractual clauses authorised by the Information Commissioner Office.

 

It's crucial to be aware that data protection laws in the countries we operate might differ from those of your home country. By using our services and agreeing to our data transfer protocols, you understand the potential risks, regardless of your location. 

9.AGE LIMIT AND COLLECTION OF CHILDREN’S PERSONAL DATA 

We do not knowingly collect personal information from children under 18. We encourage parents and legal guardians to monitor their children's internet usage and to help enforce our Privacy Policy by instructing their children never to provide us with personal data without their permission. If you have any concerns about your child’s privacy with respect to our services, or if you believe that your child may have provided his/her personal data to us, please contact us via dataprotection@dkv.global. We ensure to delete such personal data from our records immediately.

10.HOW TO WITHDRAW YOUR CONSENT AND YOUR CONTROL OVER YOUR PERSONAL DATA

Withdrawing your consent: If you've granted consent for the collection, processing, and transfer of your personal data, you can withdraw this consent either in full or part, whenever you choose. To make this change, please reach out to us directly at dataprotection@dkv.global


Once we receive your notification, we will stop processing your personal data. Please be aware that this action will be subject to our review to ensure that there are no overriding legal obligations or compelling legitimate reasons for us to continue processing. This includes scenarios where data processing is essential for the establishment, exercise, or defence of legal claims. We will keep you informed about the actions taken in response to your request. If there are any reasons that prevent us from ceasing the processing of your data, you will be notified with a clear explanation.


Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting at dataprotection@dkv.global. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. For a comprehensive understanding of how we manage such communications, please refer to the Deep Knowledge Group Consortium's detailed Privacy Policy for Email Marketing.


We are committed to ensuring that your personal data is handled in compliance with the highest standards of data protection and privacy. We appreciate your trust in us and strive to make our data processing practises transparent and respectful of your privacy rights.

11.DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

We only collect identifiers such as your contact details, including real name, postal address, telephone or mobile contact number, email address; and personal information as defined in the California Customer Records statute including your name and contact information.


We use and retain the data you provide for the duration necessary, unless you request its deletion. However, certain legal obligations might require us to store your information for longer periods.


We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of receiving help through our customer support channels, participation in customer surveys or contests; facilitation in the delivery of our services and to respond to your inquiries.


We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information in Section 6. We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" your personal information.

a) California Residents


California Civil Code Section 1798.83, also known as the "Shine The Light" law permits you who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.


If you are under 18 years of age, reside in California, and provided us with your information, you have the right to request removal of unwanted data. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California.


Under the California Consumer Privacy Act (CCPA), you have certain rights which applies only to California residents. The California Code of Regulations defines a "residents" as: (1) every individual who is in the State of California for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose. All other individuals are defined as "non-residents." If this definition of "resident" applies to you, we must adhere to certain rights and obligations regarding your personal information.


Your rights under CCPA with respect to your personal data as below:

  • Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.
 

  • Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

  • whether we collect and use your personal information;

  • the categories of personal information that we collect;

  • the purposes for which the collected personal information is used;

  • whether we sell or share personal information to third parties;

  • the categories of personal information that we sold, shared, or disclosed for a business purpose;

  • the categories of third parties to whom the personal information was sold, shared, or disclosed for a business purpose;

  • the business or commercial purpose for collecting, selling, or sharing personal information; and

  • the specific pieces of personal information we collected about you.

  • In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

 

  • Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

 

We will not discriminate against you if you exercise your privacy rights.

 

  • Right to Limit Use and Disclosure of Sensitive Personal Information

 

We do not process your sensitive personal information.
 

  • Verification process
     

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.


We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

  • Other privacy rights


You may object to the processing of your personal information. 


You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.


You can designate an authorised agent to make a request under the CCPA on your behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf in accordance with the CCPA.


You may request to opt out from future selling or sharing of your personal information to third parties. Upon receiving an opt-out request, we will act upon the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission.


To exercise these rights, you can contact us by submitting a data subject access request, by email at dataprotection@dkv.global. If you have a complaint about how we handle your data, we would like to hear from you.

 

b) Colorado Residents


This section applies only to Colorado residents. Under the Colorado Privacy Act (CPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

 

  • Right to be informed whether or not we are processing your personal data

  • Right to access your personal data

  • Right to correct inaccuracies in your personal data

  • Right to request deletion of your personal data

  • Right to obtain a copy of the personal data you previously shared with us

  • Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")


To submit a request to exercise these rights described above, please email dataprotection@dkv.global.If we decline to take action regarding your request and you wish to appeal our decision, please email us at dataprotection@dkv.global. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.


c) Connecticut Residents


This section applies only to Connecticut residents. Under the Connecticut Data Privacy Act (CTDPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

 

  • Right to be informed whether or not we are processing your personal data

  • Right to access your personal data

  • Right to correct inaccuracies in your personal data

  • Right to request deletion of your personal data

  • Right to obtain a copy of the personal data you previously shared with us

  • Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")


To submit a request to exercise these rights described above, please email dataprotection@dkv.global


If we decline to take action regarding your request and you wish to appeal our decision, please email us at dataprotection@dkv.global. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.


d) Virginia Residents


Under the Virginia Consumer Data Protection Act (VCDPA):

 

  • "Consumer" means a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.

  • "Personal data" means any information that is linked or reasonably linkable to an identified or identifiable natural person. "Personal data" does not include de-identified data or publicly available information.

  • "Sale of personal data" means the exchange of personal data for monetary consideration.


If this definition of "consumer" applies to you, we must adhere to certain rights and obligations regarding your personal data.

 

  • Your rights with respect to your personal data

  • Right to be informed whether or not we are processing your personal data

  • Right to access your personal data

  • Right to correct inaccuracies in your personal data

  • Right to request deletion of your personal data

  • Right to obtain a copy of the personal data you previously shared with us

  • Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")


You may contact us by email at dataprotection@dkv.global


If you are using an authorised agent to exercise your rights, we may deny a request if the authorised agent does not submit proof that they have been validly authorised to act on your behalf.


We may request that you provide additional information reasonably necessary to verify you and your consumer's request. If you submit the request through an authorised agent, we may need to collect additional information to verify your identity before processing your request.


Upon receiving your request, we will respond without undue delay, but in all cases, within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.


If we decline to take action regarding your request, we will inform you of our decision and reasoning behind it. If you wish to appeal our decision, please email us at dataprotection@dkv.global. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may contact the Attorney General to submit a complaint.

 

12.CHANGES TO OUR PRIVACY POLICY

This Privacy Policy, available on our website, is effective as of the “Last Update” date. We may modify this Privacy Policy from time to time to reflect any changes in our data processing practices or to comply with evolving legal requirements. We recommend reviewing this page periodically to stay informed of any updates and to ensure your continued agreement.  

13.CONTACT US

For any inquiries or concerns regarding our privacy or data handling procedures and practices, to make complaints to us, or to report any potential security breaches, please contact us at dataprotection@dkv.global.

PRIVACY POLICY FOR EMAIL MARKETING

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